Co-building offerings with consumers is inherently a human endeavor. And the use of IQVentis modules during our engagements now plays a decisive role in amplifying and accelerating creativity.
Our augmented sprints and workshops combine proven creative techniques (sensory analogies, projective approaches, creative disruption and structured brainstorming) with dedicated IQVentis modules. AI generates, enriches and challenges concepts in real-time, condensing months of work into weeks and multiplying avenues in very limited time. Every step is structured to maximize creative quality and reduce time-to-market.
AI-enhanced co-creative innovation combines team collective intelligence with generative AI to accelerate ideation. Insightquest condenses months of work into weeks through its IQVentis modules dedicated to concept generation and challenge.
Questions fréquentes
Thanks to this approach, we were able to refine the positioning of our offer and write clear concepts. I highly recommend Insightquest for the quality of their support and their ability to leverage AI.
This tool allowed us to save time in the ideation phase by proposing new ideas, as well as enriching the value proposition (benefits, product features, RTB...).
The tool also helped us visualize concepts. All from simple data such as the Persona & the Insight.
It's an intuitive tool that saves time, and provides a good starting point for initiating a team discussion.
Thanks to this partnership, we were able to securely share our internal data, and the AI analyzed our insights as well as competitive information available online. Within moments, several concept versions were generated, allowing us to interact directly with the AI to refine and adjust them in real time.
What I found particularly powerful was the tool's ability to adapt the concept to different target segments, not only consumers, but also various types of healthcare professionals. In just a few clicks, we obtained relevant adaptations for each target. Moreover, Insightquest provided us with a detailed, AI-driven analysis of each concept, evaluating their strengths, weaknesses and differentiation potential, while offering valuable recommendations for refinement before client testing.
Result: a solid, well-adapted foundation, ready to be tested across multiple targets within a very tight deadline!
Prix Adwanted 2025
Rewarding the successful integration of generative AI into our co-creation processes, with measurable time-to-market results.
Concept generation workshops
Creative techniques coupled with our AI modules. Idea generation as illustrated concepts, human × machine cross-enrichment. In-person or hybrid. Using our IQVentis modules frees up considerable time, multiplying angles while preserving team energy, allowing them to focus on trade-offs and strategic decisions.
Augmented Design Sprints
From brief to proven concept in 2 to 3 weeks. Rapid iterations with integrated consumer/professional feedback. Concept + product + packaging in a single process.
Concept Generation, Concept Challenge, Concept Polish & Test vs Persona (IQVentis)
AI evaluates each concept (strengths, weaknesses, differentiation), confronts it with your personas, then refines the wording, benefits and RTBs, in successive iterations.
Quali & quanti concept testing
Evaluation of your value propositions: resonance, strengths/weaknesses, commercial potential. Actionable optimization recommendations.
